There are three steps to how search engines work: Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. Search engine algorithms are computer programs that look for clues to give the searcher the exact results they are looking for. This is largely driven by backlinks, which help to build the site’s reputation. Off-Page Optimization is the process of enhancing your site’s search engine rankings through activities outside of the site. Common examples of content management systems include Wordpress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine. A CMS can be used to create optimized page titles and descriptions for SEO purposes.Ī CMS will usually have a user-friendly interface and in some cases, drag and drop functionality for text boxes and images so that you can easily design your own page layouts. It is where the content of a website, such as text, images, and videos, can be uploaded or modified.
#WHAT IS GOOGLE SEARCH ENGINE SOFTWARE#
It includes targeting the right keywords within your content and can be done through a content management system.Ī Content Management System, or CMS, is a piece of software used to manage a website.
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On-Page Optimization is the process of ensuring the content on your site is relevant and provides a great user experience. Technical Optimization is the process of completing activities on your site that are designed to improve SEO but are not related to content. Since Google came onto the scene in the late 1990s, we can break SEO into three components:
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However, while SEO changes frequently in small ways, its key principles do not.
#WHAT IS GOOGLE SEARCH ENGINE HOW TO#
Optimization for SEOĪs a digital marketer, knowing how to get your brand, website, or company found by searchers is a core skill, and understanding how SEO is evolving will keep you at the top of your game. As we begin our journey, the main question we have to ask is ‘How do search engines work to categorize websites and serve them back in results to searchers?’ For the majority of searches, this can be achieved by applying SEO techniques to drive visibility in search results and increase search traffic to our website. Think about how often and why you use Google, or other search engines to find products or information.